The Complete Guide to Selling Your Hospitality Business 

Guidance & Support Throughout Your Sale.


From Planning to Valuation, Advertising to Negotiation

 and right through to Offer and Settlement.




What is The Six Steps to Sale?


The Six Steps to Sale gives you all of the support and guidance that you need to  sell your hospitality business.


Whether you are going to sell on your own or through a broker understanding the sale process and more importantly the value of your business is crucial.



You will be guided through the sale by an industry professional as well as high exposure advertising for an affordable monthly fee.





The Six Steps to Sale combines coaching, support, online resources and advertising for you to use whenever you need them.



Support is based on your specific needs and is tailored to suit your business and your time constraints. A members area full of resources coupled with 1:1 coaching when you need it makes sure you get help as and when you need it most.



The resources inside the client's area will help you to understand the sale process and will make sure that you avoid common mistakes made be people selling hospitality businesses.



The Six Steps to Sale Program is a proven framework which will make sure that you are selling to the right person, for the right price and on your terms.



In a nutshell we have combined our knowledge, experience, contacts and resources gained from over 25 years of building and selling venues within  the hospitality industry to create a brand new way to plan your exit and sell your business.


Inside The Six Steps to Sale

A library of tools, templates and resources to save you time and money when you plan and prepare your sale.


Find out exactly what you need to prepare for buyers and make the sale process as easy as possible.




We will work with you on the appraisal of your business to make sure that you are selling at the right price.



We will help you to increase the value and have a business that you can sell at any time

Webinars and Q&A sessions covering all aspects

relating to Growth, Strategy and Exit Planning.


Whether you are already on the market or just thinking about it there will be something for you.

We team up with industry experts to help give you the competitive edge and partner discounts.


This includes Finance, Legal, Insurance, HR and Technology.

Leading Marketing Techniques and support which will help you to get your business in front of the most qualified buyers possible.


A dedicated Facebook Group set up solely for Six Step Clients.


This group is designed to access support from Paul, Rob, Gill and other GSE team members.

Unlimited email support from the GSE Team.


Access to email us directly should you have questions at any stage of your Exit Planning or Sale Process.


If you need additional support you can book in a 1:1 call to help answer any more complex questions that you might have.




The Six Steps to Sale Members Area


The member's area is an online platform where you will find all of the tools, resources and training materials included in your membership.


The content in the membership area is constantly growing and is updated based on your feedback, needs and requests.


We cover subjects relating to every stage of your hospitality journey.

Get Help to Work Out the Exact Value of Your Business.


Getting the price of your business right is a crucial part of the sale process. If you price it too low you could be leaving thousands of dollars on the table, price it too high and you could find you get no interest or get stuck on the market.


Our appraisal process give you the knowledge and the tools to work this out accurately.


Once you have worked out your asking price you can book in a 1:1 call to get a professional second opinion. 

Make Sure That Your Timing is Right.

Our systems, processes and tools will make sure that you are selling at the right time and that you are maximising the value of the business.


The market attractiveness report will show you how attractive your business is to the market currently and will highlight what you can do to increase the chances of selling.





Advertising Program


As a Six Steps to Sale Client when you are ready to go to market you will have to the opportunity to join our Advertising Program.


This will give you high exposure advertising on the major business for sale websites, we get your business in front of the right buyers.


Buyer Qualification (optional)

As inquiries come in on your business we will send out a confidentiality agreement for prospective buyers to sign.


Many buyers need chasing multiple times for the confidentiality agreement, we will follow up on your behalf up to five times by email, sms and phone.


Once we have the confidentiality agreement signed we will send out details about the business on your behalf (see the business profile below)


We will then follow up with you passing on details of the buyer and will work with you to try and help you to set up an inspection.

Weekly Updates (optional)


Our Sellers Portal is designed to give you full visibility over the sale of your Cafe.


Check the amount of views that your adverts have had, see how many inquiries there have been and see what stage each inquiry is at anytime you choose.


The details in the Seller's Portal are updated at least once a week. 


You can log in at any time of the day or night and check the details of people who have inquired and see how many views each of your adverts have had.

Private Members Only Facebook Group.

The Six Steps to Sale Facebook Group is a small group of like minded hospitality professionals working on the sale of their business.


The group is designed to be a supportive and positive environment where you can ask questions and share thoughts with your peers.


The group is also where you can gain access to updates about The Six Steps as well as coaching and support from Paul.

A Full Business Profile Prepared For You.


We will create a full (25-30 page) business profile for you.


This document will be used to pass on top level information about your business to help buyers to learn more about the opportunity and answer a lot of questions early on.



Meet Paul

Paul Leach

Hospitality Consultant, Certified Exit Planning Advisor and

Licensed Broker in NSW, VIC, SA and QLD

Hello, I am Paul Leach


I work with busy cafe owners to help them to grow, run and sell their businesses'


I grew up in the food business, my parents owned two very successful restaurants and I remember working (or a least thinking I was) in them from a very early age. All through school I knew I wanted to go in to the hospitality industry and the day that I started at College could not come quick enough.

In 1993 I opened my first Cafe called “Hogarth’s” and that is really where it all began. 


Since then I have built up and sold nine food businesses and loved every minute (well most of it) and learnt a lot about how the sale process works.


When running and selling my businesses I always felt that there had to be a better way to get support throughout the journey and that is where GSE Business Consultants and The Six Steps to Sale have come from. 


I am now using the experience I gained in starting, running and selling all those businesses to help people like yourself to do the same. It works well for me as I am still involved in the industry and it helps my clients by them avoiding some of the mistakes that I made when selling my first couple of cafes – Win Win!


I would love the opportunity to show you more about how this approach can help you to grow, run or sell your business.

Do You Have More Questions?
Book in a call to discuss your business 


The Six Steps to Sale will Help You in the Following Ways

  • Gain Full Control of your Business Sale

    Knowledge is power, we will help you to analyse your business and identify the true market value as well as ways to increase your asking price.

  • Support When You Need It

    Get support and advice

    when you need it most. Don't struggle through the sale on your own, let us guide you through each step.

  • Avoid the Pitfalls

    Whilst selling a hospitality business is not rocket science there are a lot of ways you can get it wrong. 


    We will make sure that you get the best result possible.

  • Get Rid of The Timewasters FAST

    The Six Steps will show you how to get rid of the tyre kickers early on so that you are not wasting your time.


    If you would like us to qualify leads for you then the Full membership has you covered.

  • Stronger Negotaition


    When you get an offer on your business we will help you to remain in control of the deal and negotiate a deal that works best for you.

  • High Exposure Low Cost Advertising

    Our partnership with the leading business for sale websites means that you can leverage our discounted rates.


    Get maximum exposure with all leads qualified for you on our optional advertising program.


This Will Suit You if...

  • You Would Like Help To Plan and Prepare the Sale of Your Business


    If you know that you and your business would benefit from some support to get ready for the sales process then our low cost Basic membership could be for you. 


    Rather than taking the trial and error approach let us show you exactly what you need to do and what to expect.

  • You Would Like to Have Somebody Experienced in your Corner.


    Like most things in life there is a process involved when selling a 


    With the Standard and Full Memberships you will have an experienced professional on call whenever you need them



    Take the guesswork out of your sale and pay $0 commission.


  • You Would Like Cost Effective High Exposure Advertising with leads qualified for you

    Getting your ads in front of the right people can be expensive. 


    Rather than compromise and end up generating low quality inquiries let us do the heavy lifting for you.


    Our optional advertising program will get you onto the major sites as well as exposure to our database of qualified buyers.

    As leads come in we will qualify them so that you only have to deal with serious inquiries.


Your Investment 

Up to 12 Months of Support

Full Support

Throughout Your Sale 

Advertising is optional if required.



plus GST - One off Payment


This will suit you if you would like full support throughout your sale combined with advertising and buyer qualification.



  • We work with you on the appraisal of your business

  • 1:1 Support throughout the entire sale process, help is there whenever you need it 

  • Full Access to the Six Steps to Sale client's area packed full of Tools Templates and How To Vidoes to make to process easier for you.

  • Advert Copy Written For You

  • A Business Profile Prepared For You

  • Your business advertised on six major websites (optional)

  • Google and Facebook ad campaigns to drive more inquiries on your business (optional)

  • All leads are qualified for you

  • We send out information to buyers once qualified (optional) 

  • Access to the GSE database of qualified buyers

  • Weekly report showing advert view and inquiries. 

  • No Contracts and No Commission 

High Exposure Fully Managed Advertising


The GSE Advertising Program - Exclusive to Six Step to Sale Clients  



Social Media Advertising 




Partner Discounts For Six Step to Sale Clients

50% Discount on monthly subscription fees

20%-50% Discount on fixed price legal fees

$200 credit on new accounts set up

See what others have been saying

I cant recommend GSE Business Consultants highly enough. The six step process was easy to follow and very enlightening even if your not thinking of selling, it was well worth the money. GSE have been there for me all the way through, I never felt alone during the selling process. Thank you Paul and team, I got the best of both worlds - I had total control of the selling my cafe but with 100% backing of an experienced broker at a fraction of the cost.

Susan Rounce

If I could give Paul Leach and his team 20 stars I would. Paul saved me a lot of heartache and money with his experience in the first day. A company that genuinely help and put integrity and honestly over money. Thank you so much Paul

Shelly Ives

Paul from GSE is dedicated and relationship focused with on point reporting system putting this company in the ahead of its competitors and business consultants. I am pleased with the service and recommend it highly.

Rison Amin

Love working with Paul and the GSE team as our business coach. We have transformed the business under his coaching. Highly recommend his services.

Jesse Gardiner

In all the noise and confusion that is running a small business, Paul is a calm and knowledgeable voice of reason.

Liz Whitehall

I was beyond impressed with Paul. From the moment we met (he came to us), I knew he was going to do everything in his power to help us.


He knows the process like no other, and has a professionalism unsurpassed in the industry. Also, his unique financial modelling allowed us to easily pull all the relevant information together which buyers are looking for. The marketing he and his team put together for us was very impressive, it almost made us consider not selling, he made it sound that appealing :-)


His new system of billing and working is awesome, and it makes it so much easier for small businesses like ours to engage real experts like Paul.

Nick Stenmark

Worked with GSE business consultants to promote our new restaurant/bar. We found Paul to be very professional & experienced in this area. Since working with GSE we have had a big increase in trade

Harry Dodson

My experience with GSE was reassuring, that businesses can still have a caring approach. My dealings were with Paul Leach, of who i can not speak highly enough. He made a lot of sense and he listened. I wish I did not find that so rare these days. 

Stephen Conry

Thanks to Paul for his insightful, logical and realistic help. Over the course of a few conversations, he was able to help me out with some very simple, yet incredibly intelligent and concise ideas as to how to go about preparing my business for sale. His customer concern was very genuine, something I didn’t find through meeting with other brokers who just treated me like another number. Can’t recommend highly enough.

James Russell

I have tried few brokers from Canberra and rob was the best he gave it 110% at all times he genuinely cares about you and the business to get the sales across the line not like other brokers in Canberra he never gives up and gets results. ..... sold sold sold :D :D :D :D :D thanks rob

Hakan Demir

Great brokerage service. Extremely effective and professional. Rob guided us through every step of the sales process - spending many hours working with us to ensure a successful result. Very reliable and personable. Highly recommend.

James Archibald

Can not thank enough specially Rob Illsley. He has been a great advise and has been in touch throughout the process. I almost gave up but he did not and made sure deal went through

Karan Talwar

Honest, realistic and hard working. Rob was a pleasure to deal with. I have no problems recommending him.

Samer Kobayssi

Do You Have More Questions?
Book in a call to discuss your business 



It is our intention to deliver you a high return on your investment with us. If you implement and action even some of the best practices that we share with you then you should easily be able to achieve a huge return on your investment.


Understanding the true value of your business and how to defend its value can save you thousands of dollars.


Like any program or service ultimately you can get out as much or little as you want to, we will give you all the support, coaching and resources that we can but you need to take action.


We want you to get results and we are totally committed to helping you achieve your goals. If you work with us, utilise the resources, Q&A sessions and coaching and then take action then we will guarantee you results.


Paul Leach

Director GSE Business Consultants

Frequently Ask Questions

These are some of the questions that we have been asked about The Six Steps to Sale. If you have a question that is not covered here just get in touch and we will happily answer it for you.


Who is The Six Steps to Sale For?

What Areas Do You Cover?

How long will I have access and support?

What happens when I sign up?

How Does The Six Steps to Sale Work?

What size of business is The Six Steps designed for?

Will The Six Steps to Sale work for Restaurants & Takeaways as well as Cafes?

Yes. This has worked for many different types of food business.

Do You Have More Questions?
Book in a call to discuss your business 

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